Previous      |      Main      |      Next


Continually updated...

ARCHIVES  

Friday, September 05, 2008

10 don'ts for PR people on social networks (by a reporter)

A person in PR who knows me on Twitter asked me to put together a list of PR don'ts for an upcoming conference that I won't be able to attend in Dallas. I think I've developed a reputation for being stern, but helpful, to PR people who pitch me stories. Here's what I sent her:

Top 10 don'ts of social media for PR people (from a reporter's perspective)
by Omar L. Gallaga


1. Don't assume you're "friends" with a reporter because Facebook says so. Substitute the word "contact" for "friend" in all instances.

2. Learn to use privacy controls to limit who sees your personal info: we don't want to see your bikini/boxers photos from Cancun. Well, OK, we DO want to see them, but we won't think it's very professional.

3. One e-mail/phone message about a product or press release is fine. Two is pushing it. Three borders on stalking.

4. If you have a reporter's e-mail and phone number, don't send pitches over Facebook or Twitter unless that reporter says they prefer to get work-related information that way. Many reporters on Facebook and other social networks use them for personal networking, not for news gathering.

5. Don't assume that because you send a reporter information over a social network that it will be given higher priority than information sent via other channels.

6. Get to know the reporters you're pitching. Read their stories, skim their blog and ask them what kinds of stories they're looking for when you talk to them. That's a good general rule, not just on social networks.

7. Good Twitter users don't just post; they listen. Be an active listener and contribute to the conversation.

8. Having a Twitter or other social media account that does nothing but spit out links to your clients' products or your company's blog posts is not contributing to the conversation.

9. Don't take it personally if a reporter doesn't follow you back on Twitter or agree to friend you on Facebook. Some reporters are uncomfortable connecting with PR professionals on social networks.

10. Unless you specify that something is private or embargoed, assume anything you send a reporter on a social network could be reposted, blogged about or mocked. Be careful what you write.




Sunday, August 31, 2008

Suddenly, lots of stories

About seven or eight years ago, when I was editing a section of the paper that no longer exists, I was lucky enough to hire someone for their first reporting gig.

I'd only been a full-time working journalist myself for a few years, but I was able to impart at least one bit of wisdom: not to stress the ebb and flow.

Unless you work at a place where you have a quota of stories per week, most beat journalists go through periods where things just dry up and periods where it seems like they're everywhere at once.

We were a weekly section, so if a few stories fell through, it could look like a reporter had fallen off the face of the earth.

It's something I try not to stress about now that I'm back in a reporting job, but sometimes I just can't help it. There are times when stories you plan out with your editor just don't work out for whatever reason; all the time you spent researching or lining up interviews go to waste. And sometimes, especially in a section of the paper that's planned out in advance like Life & Arts, the way stories are scheduled means you sometimes can't find a space for a story to get in the paper.

Sometimes, though, the opposite happens: you go through the fallow period, and then all the stories you've been working on appear in the paper in rapid succession. That's happening to me this week. Apart from the stories I've linked to previously here, I had a story in the A section today that was a quick-hit piece about Sarah Palin that just sort of happened. And then a blog entry I wrote about Facebook became a section-front story. And in Sunday's paper, I have a Masters of Their Domains feature (and video) that has been in the works, I kid you not, since almost a year ago. (These things are scheduled waaaay in advance.)

One thing that's made a big difference is that my editor has been keeping an eye on my work blog and getting entries from there into the paper.

I think this is for a little while -- I don't have any stories scheduled for a little while. It's nice to kind of ride the wave of a bunch of stories appearing. I hope I don't sweat it when it's been a little while, though.




 

Previous      |      Main      |      Next

 

 



Buy some new tech gear when you win on casino slot machines and casino poker on a playtech online casino listed at GamblingCity.net. Just check the 888 casino review!

When you need discount theater tickets for great shows like Wicked on Broadway or A Little Night Music tickets you can get them from GoTickets!

 

Web
terribly-happy.com

Check out Omar's tech blog, Digital Savant, updated nearly every day, Mondays-Fridays.


Select a song for musical
nourishment from Omar's Myspace.com profile page:


XML geek? Try Bloggystyle's Atom feed. Don't like Atom? Here, have some Bloggy RSS, ya whiny bastard.


Old Bloggystyle:

04/06/2003 - 04/13/2003
04/13/2003 - 04/20/2003
04/20/2003 - 04/27/2003
04/27/2003 - 05/04/2003
05/04/2003 - 05/11/2003
05/11/2003 - 05/18/2003
05/18/2003 - 05/25/2003
05/25/2003 - 06/01/2003
06/01/2003 - 06/08/2003
06/08/2003 - 06/15/2003
06/15/2003 - 06/22/2003
06/22/2003 - 06/29/2003
06/29/2003 - 07/06/2003
07/06/2003 - 07/13/2003
07/13/2003 - 07/20/2003
07/20/2003 - 07/27/2003
07/27/2003 - 08/03/2003
08/03/2003 - 08/10/2003
08/10/2003 - 08/17/2003
08/17/2003 - 08/24/2003
08/24/2003 - 08/31/2003
08/31/2003 - 09/07/2003
09/07/2003 - 09/14/2003
09/14/2003 - 09/21/2003
09/21/2003 - 09/28/2003
09/28/2003 - 10/05/2003
10/05/2003 - 10/12/2003
10/12/2003 - 10/19/2003
10/19/2003 - 10/26/2003
10/26/2003 - 11/02/2003
11/02/2003 - 11/09/2003
11/09/2003 - 11/16/2003
11/16/2003 - 11/23/2003
11/23/2003 - 11/30/2003
11/30/2003 - 12/07/2003
12/07/2003 - 12/14/2003
12/14/2003 - 12/21/2003
12/21/2003 - 12/28/2003
12/28/2003 - 01/04/2004
01/04/2004 - 01/11/2004
01/11/2004 - 01/18/2004
01/18/2004 - 01/25/2004
01/25/2004 - 02/01/2004
02/01/2004 - 02/08/2004
02/08/2004 - 02/15/2004
02/15/2004 - 02/22/2004
02/22/2004 - 02/29/2004
02/29/2004 - 03/07/2004
03/07/2004 - 03/14/2004
03/14/2004 - 03/21/2004
03/21/2004 - 03/28/2004
03/28/2004 - 04/04/2004
04/04/2004 - 04/11/2004
04/11/2004 - 04/18/2004
04/18/2004 - 04/25/2004
04/25/2004 - 05/02/2004
05/09/2004 - 05/16/2004
05/16/2004 - 05/23/2004
05/23/2004 - 05/30/2004
05/30/2004 - 06/06/2004
06/06/2004 - 06/13/2004
06/13/2004 - 06/20/2004
06/20/2004 - 06/27/2004
06/27/2004 - 07/04/2004
07/04/2004 - 07/11/2004
07/11/2004 - 07/18/2004
07/18/2004 - 07/25/2004
07/25/2004 - 08/01/2004
08/01/2004 - 08/08/2004
08/08/2004 - 08/15/2004
08/15/2004 - 08/22/2004
08/22/2004 - 08/29/2004
08/29/2004 - 09/05/2004
09/05/2004 - 09/12/2004
09/12/2004 - 09/19/2004
09/19/2004 - 09/26/2004
09/26/2004 - 10/03/2004
10/03/2004 - 10/10/2004
10/10/2004 - 10/17/2004
10/17/2004 - 10/24/2004
10/24/2004 - 10/31/2004
10/31/2004 - 11/07/2004
11/07/2004 - 11/14/2004
11/14/2004 - 11/21/2004
11/21/2004 - 11/28/2004
11/28/2004 - 12/05/2004
12/05/2004 - 12/12/2004
12/12/2004 - 12/19/2004
12/19/2004 - 12/26/2004
12/26/2004 - 01/02/2005
01/02/2005 - 01/09/2005
01/09/2005 - 01/16/2005
01/16/2005 - 01/23/2005
01/23/2005 - 01/30/2005
01/30/2005 - 02/06/2005
02/06/2005 - 02/13/2005
02/13/2005 - 02/20/2005
02/20/2005 - 02/27/2005
02/27/2005 - 03/06/2005
03/06/2005 - 03/13/2005
03/13/2005 - 03/20/2005
03/20/2005 - 03/27/2005
03/27/2005 - 04/03/2005
04/03/2005 - 04/10/2005
04/10/2005 - 04/17/2005
04/17/2005 - 04/24/2005
04/24/2005 - 05/01/2005
05/01/2005 - 05/08/2005
05/08/2005 - 05/15/2005
05/15/2005 - 05/22/2005
05/22/2005 - 05/29/2005
05/29/2005 - 06/05/2005
06/05/2005 - 06/12/2005
06/12/2005 - 06/19/2005
06/19/2005 - 06/26/2005
06/26/2005 - 07/03/2005
07/03/2005 - 07/10/2005
07/10/2005 - 07/17/2005
07/17/2005 - 07/24/2005
07/24/2005 - 07/31/2005
07/31/2005 - 08/07/2005
08/07/2005 - 08/14/2005
08/14/2005 - 08/21/2005
08/21/2005 - 08/28/2005
08/28/2005 - 09/04/2005
09/04/2005 - 09/11/2005
09/11/2005 - 09/18/2005
09/18/2005 - 09/25/2005
09/25/2005 - 10/02/2005
10/02/2005 - 10/09/2005
10/09/2005 - 10/16/2005
10/16/2005 - 10/23/2005
10/23/2005 - 10/30/2005
10/30/2005 - 11/06/2005
11/06/2005 - 11/13/2005
11/13/2005 - 11/20/2005
11/20/2005 - 11/27/2005
11/27/2005 - 12/04/2005
12/04/2005 - 12/11/2005
12/11/2005 - 12/18/2005
12/18/2005 - 12/25/2005
12/25/2005 - 01/01/2006
01/08/2006 - 01/15/2006
01/15/2006 - 01/22/2006
01/22/2006 - 01/29/2006
01/29/2006 - 02/05/2006
02/05/2006 - 02/12/2006
02/12/2006 - 02/19/2006
02/19/2006 - 02/26/2006
02/26/2006 - 03/05/2006
03/05/2006 - 03/12/2006
03/12/2006 - 03/19/2006
03/19/2006 - 03/26/2006
03/26/2006 - 04/02/2006
04/02/2006 - 04/09/2006
04/09/2006 - 04/16/2006
04/16/2006 - 04/23/2006
04/23/2006 - 04/30/2006
04/30/2006 - 05/07/2006
05/07/2006 - 05/14/2006
05/14/2006 - 05/21/2006
05/21/2006 - 05/28/2006
05/28/2006 - 06/04/2006
06/04/2006 - 06/11/2006
06/11/2006 - 06/18/2006
06/18/2006 - 06/25/2006
06/25/2006 - 07/02/2006
07/02/2006 - 07/09/2006
07/09/2006 - 07/16/2006
07/16/2006 - 07/23/2006
07/23/2006 - 07/30/2006
07/30/2006 - 08/06/2006
08/06/2006 - 08/13/2006
08/13/2006 - 08/20/2006
08/20/2006 - 08/27/2006
08/27/2006 - 09/03/2006
09/03/2006 - 09/10/2006
09/10/2006 - 09/17/2006
09/17/2006 - 09/24/2006
09/24/2006 - 10/01/2006
10/01/2006 - 10/08/2006
10/08/2006 - 10/15/2006
10/15/2006 - 10/22/2006
10/22/2006 - 10/29/2006
10/29/2006 - 11/05/2006
11/05/2006 - 11/12/2006
11/12/2006 - 11/19/2006
11/19/2006 - 11/26/2006
11/26/2006 - 12/03/2006
12/03/2006 - 12/10/2006
12/10/2006 - 12/17/2006
12/17/2006 - 12/24/2006
12/24/2006 - 12/31/2006
12/31/2006 - 01/07/2007
01/07/2007 - 01/14/2007
01/14/2007 - 01/21/2007
01/21/2007 - 01/28/2007
01/28/2007 - 02/04/2007
02/04/2007 - 02/11/2007
02/11/2007 - 02/18/2007
02/18/2007 - 02/25/2007
02/25/2007 - 03/04/2007
03/04/2007 - 03/11/2007
03/11/2007 - 03/18/2007
03/18/2007 - 03/25/2007
03/25/2007 - 04/01/2007
04/01/2007 - 04/08/2007
04/08/2007 - 04/15/2007
04/15/2007 - 04/22/2007
04/22/2007 - 04/29/2007
04/29/2007 - 05/06/2007
05/06/2007 - 05/13/2007
05/13/2007 - 05/20/2007
05/20/2007 - 05/27/2007
05/27/2007 - 06/03/2007
06/03/2007 - 06/10/2007
06/10/2007 - 06/17/2007
06/17/2007 - 06/24/2007
06/24/2007 - 07/01/2007
07/01/2007 - 07/08/2007
07/08/2007 - 07/15/2007
07/15/2007 - 07/22/2007
07/22/2007 - 07/29/2007
07/29/2007 - 08/05/2007
08/05/2007 - 08/12/2007
08/12/2007 - 08/19/2007
08/19/2007 - 08/26/2007
08/26/2007 - 09/02/2007
09/02/2007 - 09/09/2007
09/09/2007 - 09/16/2007
09/16/2007 - 09/23/2007
09/23/2007 - 09/30/2007
09/30/2007 - 10/07/2007
10/07/2007 - 10/14/2007
10/14/2007 - 10/21/2007
10/21/2007 - 10/28/2007
10/28/2007 - 11/04/2007
11/04/2007 - 11/11/2007
11/11/2007 - 11/18/2007
11/18/2007 - 11/25/2007
11/25/2007 - 12/02/2007
12/02/2007 - 12/09/2007
12/09/2007 - 12/16/2007
12/16/2007 - 12/23/2007
12/23/2007 - 12/30/2007
01/13/2008 - 01/20/2008
01/20/2008 - 01/27/2008
01/27/2008 - 02/03/2008
02/03/2008 - 02/10/2008
02/10/2008 - 02/17/2008
02/17/2008 - 02/24/2008
02/24/2008 - 03/02/2008
03/02/2008 - 03/09/2008
03/09/2008 - 03/16/2008
03/16/2008 - 03/23/2008
03/23/2008 - 03/30/2008
03/30/2008 - 04/06/2008
04/06/2008 - 04/13/2008
04/13/2008 - 04/20/2008
04/20/2008 - 04/27/2008
04/27/2008 - 05/04/2008
05/04/2008 - 05/11/2008
05/11/2008 - 05/18/2008
05/18/2008 - 05/25/2008
06/01/2008 - 06/08/2008
06/08/2008 - 06/15/2008
06/15/2008 - 06/22/2008
06/22/2008 - 06/29/2008
06/29/2008 - 07/06/2008
07/06/2008 - 07/13/2008
07/13/2008 - 07/20/2008
07/20/2008 - 07/27/2008
07/27/2008 - 08/03/2008
08/03/2008 - 08/10/2008
08/10/2008 - 08/17/2008
08/17/2008 - 08/24/2008
08/24/2008 - 08/31/2008
08/31/2008 - 09/07/2008
09/07/2008 - 09/14/2008
09/14/2008 - 09/21/2008
09/21/2008 - 09/28/2008
09/28/2008 - 10/05/2008
10/05/2008 - 10/12/2008
10/12/2008 - 10/19/2008
10/19/2008 - 10/26/2008
10/26/2008 - 11/02/2008
11/02/2008 - 11/09/2008
11/09/2008 - 11/16/2008
11/16/2008 - 11/23/2008
11/23/2008 - 11/30/2008
11/30/2008 - 12/07/2008
12/07/2008 - 12/14/2008
12/14/2008 - 12/21/2008
12/21/2008 - 12/28/2008
12/28/2008 - 01/04/2009
01/04/2009 - 01/11/2009
01/11/2009 - 01/18/2009
01/18/2009 - 01/25/2009
01/25/2009 - 02/01/2009
02/01/2009 - 02/08/2009
02/08/2009 - 02/15/2009
02/15/2009 - 02/22/2009
02/22/2009 - 03/01/2009
03/01/2009 - 03/08/2009
03/08/2009 - 03/15/2009
03/15/2009 - 03/22/2009
03/22/2009 - 03/29/2009
03/29/2009 - 04/05/2009
04/05/2009 - 04/12/2009
04/12/2009 - 04/19/2009
04/19/2009 - 04/26/2009
04/26/2009 - 05/03/2009
05/03/2009 - 05/10/2009
05/10/2009 - 05/17/2009
05/17/2009 - 05/24/2009
05/24/2009 - 05/31/2009
05/31/2009 - 06/07/2009
06/07/2009 - 06/14/2009
06/14/2009 - 06/21/2009
06/21/2009 - 06/28/2009
06/28/2009 - 07/05/2009
07/05/2009 - 07/12/2009
07/12/2009 - 07/19/2009
07/19/2009 - 07/26/2009
07/26/2009 - 08/02/2009
08/02/2009 - 08/09/2009
08/09/2009 - 08/16/2009
08/16/2009 - 08/23/2009
08/23/2009 - 08/30/2009
08/30/2009 - 09/06/2009
09/06/2009 - 09/13/2009
09/13/2009 - 09/20/2009
09/20/2009 - 09/27/2009
09/27/2009 - 10/04/2009
10/04/2009 - 10/11/2009
10/11/2009 - 10/18/2009
10/18/2009 - 10/25/2009
10/25/2009 - 11/01/2009
11/01/2009 - 11/08/2009
11/08/2009 - 11/15/2009
11/15/2009 - 11/22/2009
11/22/2009 - 11/29/2009
11/29/2009 - 12/06/2009
12/06/2009 - 12/13/2009
12/13/2009 - 12/20/2009
12/20/2009 - 12/27/2009
12/27/2009 - 01/03/2010
01/03/2010 - 01/10/2010
01/10/2010 - 01/17/2010
01/17/2010 - 01/24/2010
01/24/2010 - 01/31/2010
02/07/2010 - 02/14/2010
02/14/2010 - 02/21/2010
02/21/2010 - 02/28/2010
02/28/2010 - 03/07/2010
03/07/2010 - 03/14/2010
03/14/2010 - 03/21/2010
03/21/2010 - 03/28/2010
03/28/2010 - 04/04/2010
04/04/2010 - 04/11/2010
04/11/2010 - 04/18/2010
04/18/2010 - 04/25/2010
04/25/2010 - 05/02/2010

 

 

 


The usual stuff:
Copyright 2000-2008 by Omar G.
E-mail if you want to be notified of updates.